Innovative Marketing Tools from Blue Ocean Strategy (7 February 2010).

We attended the workshop last Sunday. Learned quite a lot from the workshop. We learned how to use Blue Ocean Strategy (BOS) in business.

Our facilitator, Mr. Kenth Teh.
First of all, we need to introduce ourselves. We need to tell out our name, place of origin, courses and...our plan in the next few years. It's fun to know other people's dream. :)

Someone introducing himself.
We then proceed on the modules and have break twice for tea and one lunch break. Mr. Kenth showed us a lot of videos in which the advertisements are using BOS in it. It's quite an eye opener. A case study for us is the Wii. It's interesting how Wii manage to use BOS in keeping its business running.

In the evening, we are split into 5 groups to do a case study. We need to choose in between 2 companies. Overall, my team done a very good job.

My team.
Lastly, we took a group photo. :)


Day ended with me more enriched with knowledge. :)