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Monday, November 30, 2009

Power Selling: NLP for Sales & Marketing.

On the 28th and 29th, we went for a soft skill course in uni. Cost each of us RM140 and it's worth it. Course was conducted by Rizal. Previously, I'd attended 2 of his courses (Take Charge! in 2007 and Team Up! in August 2009). Good facilitator! :)

Rizal.

Rizal involved the participants into every activity in the program. So, everyone gets to do role plays and understand how NLP works.


Day 1

Rizal introduce to us what is NLP (Neuro-Linguistic Programming). You can click here for more in-depth understanding.

Next, he shows us a few presuppositions of NLP. An example is "If One Human Has Done It, That Means It Is Humanly Possible". There are people who support this statement while there are some people against tis statement. Logically, "If You Can Do It, Why Can't I?". It's a matter of choice. You choose whether you want it to be done or not.

Then, he get us into understanding our senses. Human has 5 senses namely Visual, Audio, Kinesthetic, Olfactory and Gastrotory. Most of the time, we're using the former 3 senses. The latter 2 are important for people with job associated with tasting and smelling like chef. It's quite surprising to know that I'm good with all 3 senses. :)

Then comes the interesting part (which I like). How to access eyes. Our eyes tell a lot. We can know stuffs by looking into someone's eyes.

Credit: http://www.golf-hypnotist.com/wp-content/uploads/2009/01/eye-accessing-cues.png

You can know a person uses which type of the 3 senses more dominantly by looking into his/her eyes while communicating with that person. There's this special sense known as audio digital. People whose sense is dominantly audio digital loves communicating with themselves.

Rizal doing a demo on how to access someone's eyes.

Ater that, we learned about Matching & Mirroring. It like copying what the other person's body language, tone, breathing, content, etc you're communicating with. It'll help to build rapport more with the person.

See their body language.


Rizal's body is leaning forward to the front, so do the guy. Matching!

In the above pictures, the guy was unconscious about Rizal's body languages, voice tone and content of conversation which are matched with his.

Another activity we do is Face Reading. Rizal separate the participants into 4 groups with each group has 1 subject (person). Rizal then instruct the subjects to have two types of expression, 1 is thinking about a person they like and another one is thinking about someone they hate. The other people in the group act as observers which requires to observe the object. After analysis, Rizal asked us 10 question in which we need to know the answer from observing the subject. Quite tough exercise.

The final thing we learned that day is State Elicitation. It's about putting your audience into the right frame of mind to learn. Before adjourn, Rizal request us to apply what we learned today into people we'll meet later that night.


Day 2

Rizal asked us to write down what we've learned the previous day. The we had Q & A session in which we can ask questions. Many of us keep raising our hands to ask. Everyone there wants to learn.

After that, Rizal asked us on the experiences we had last night while practicing NLP on other person. Many do practice it.

Quite tired today. However, activities for today involve a lot of interaction with fellow participants. Today is more focus on how to apply NLP in Sales & Marketing. Get to know a couple of people from Marketing course as well as other FBF courses.

One of the activity involves role playing in which 1 person become seller and another 1 become customer. The seller need to convince the customer to buy his/her product. But. seller must bear in mind that NLP is about your customer, not the product. After that, seller and buyer switch role.

Another activity we do is how to handle rejection. For example, someone says "Your product is so expensive!". How to counter this statement? We may choose to use other word to replace the word expensive because a customer would perceive "expensive" negatively. To counter this we may answer the customer, "It worth every penny because it's a quality product." This activity requires a lot of creativity.

There's one interesting activity that we do which is Speed Dating. Fun activity! The guys are required to sell themselves to the girls in 3 minutes. After 3 minutes, the guys will shifted to the next girl and repeat the whole process.

The guys are being divided into 6 groups.

The purpose of this activity is for both guy and gal to integrate NLP into the conversation. Rizal says that it only takes 3 minutes to impress someone. Throughout the activity, the guys do less talking than the gals. It's as if the guys and gals had switches role. I can see nervousness in the guys and they don't know what to talk about. I had "date" with 5 guys, in which they'll ask questions like "What course are you from?". Haha.

At the end of the activity, Rizal ask us (gals) to choose a guy who is outstanding throughout the activity. Our team choose a guy who's not physically appealing but carries out the conversation throughout the "date". Well, it's how you carry yourself that matters. :)

He (as expected by me, confidently) is being selected as "Prince Charming" in his speed dating group. Well, he do has charisma. :)

The day ended by having some group photos. Here's some photos with some of the people...




p/s: I'm sick now. Having 2 big ulcers on each sides of my mouth. Difficult to eat and talk. On the bright side, I may take this opportunity to eat less. :)


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